Order now for Christmas delivery. All orders must be placed by 18 December.

This Is What Real Sustainability Looks Like

A short film about doing things properly — with no plastic, no shortcuts, and no greenwashing.

Our Journey to Sustainable Fashion

Geddon Bey began with a simple idea: to make everyday clothing without the plastic, the fluff, or the bullshit. No false claims, no smoke and mirrors, just honest, well-made gear that respects people and the planet.

This short documentary (under ten minutes) tells the story of how we made that happen, not in theory, but in practice. From plastic-free printing to renewable hosting and 100% recycled packaging, we’ve worked with brilliant, ethical businesses across the South West to build something real.

This film isn’t about us. It’s about what’s possible and how any business can choose better, cleaner, simpler options without jumping through hoops.

Watch the film

Full version with credits, showcasing every partner who helped make it happen.

72.8MB, MP4, 10m:32s

Use this on your socials or website

Your business has played a part in this journey, from design to production to hosting and it’s your story too. Feel free to use the film as a case study, social post, blog article, or conversation starter. If you’re sharing the video, a link back to our home page would be super appreciated too.

Suggested caption:

We’re proud to support Geddon Bey, a clothing brand doing things properly: plastic-free, ethical, and grounded in the South West. This short film shows how small businesses (including ours) are helping make sustainability real.

This isn’t a public-facing pitch. It’s for the people who’ve supported us behind the scenes. You’ve played a part in this, and we’d love for you to share the story if you feel proud of what we’ve created together.

MMXXIII

We advocate for conscious living. What distinguishes us is our steadfast dedication to ethical and eco-friendly practices. From the planting of the initial seed to the last seam, each phase of our process is carefully overseen to guarantee that the pieces you wear resonate with your principles.

Join the VIP Club!

Subscribe to our VIP Club to receive discounts and be the first to receive exclusive updates about promotions and new arrivals!